Wild Atlantic soap


Tin Shore | Brand identity and packaging design

Tin Shore came to me to design the brand and packaging for their new range of soaps inspired by the world heritage tin mining industry in Cornwall and the spectacular Cornish coastline.

The brand is the result of a deep routed love with the life and vibrancy that comes from the sea, air, plants, energy, rawness and sanctuary of the wild north Atlantic coast. I helped Tin Shore to create a modern brand with the feel of little luxuries that would appeal to a cosmopolitain audience, simultaneously embodying the raw energy and serenity of the wild Atlantic area.

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“Emily is a wonderfully experienced, competent and professional designer. Working with us from concept through to final design - she was able to help shape our brand identity (creating full brand guidelines) and perfectly capture the brand in our packaging. I value her guidance, input and direction and would highly recommend Thirty Fathoms for design work.

Caroline Padbury - Tin Shore

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