Rick Stein | Pattern design for packaging

Esteemed culinary brand Rick Stein came to me to create some distinctive new patterns to fit into their giftable luxury biscuit range. 

I decided to take inspiration from the intricate decorative design of Moroccan floor and wall tiles. Such patterns create a rich and satisfying result, using basic geometry to create mosaics that seamlessly repeat. I visually tailored the patterns to represent the new flavour lines, giving the Cornish Fairings a fiery shape with sharp edges and the Cardamom Shortbread a Persian twist. The blue and white colour palette ensures visual consistency with the existing range and an overall bold, eye-catching look and feel.