Dara7 Group brand family | Brand identity, print design and vehicle livery

The Dara7 Group came to me to bring their Cornwall-based brand family to life. With separate property, landscaping and lodge companies all taking off together, my challenge was to create and bring clarity to their visual identities.

Dara7 Group Properties Limited is a property and construction company, Lowen Scapes is a landscaping company, and Lowen Lodges is an eco lodge holiday park. They all work hand in hand with each other - and all have the aim to bring an ecological approach in all that they do.

The brief was to give all of the brands a forward thinking, efficient and eco look and feel to reflect their key brand values. With a number of sub brands working under the main brand, it was important for the whole family to be visually connected but also be able to stand alone. 

I created a shared colour palette, along with other shared assets, that work harmoniously across the brands - and gave each identity its own distinctive logo mark for recognisability and clear navigation. 

I designed a trailer for Lowen Scapes too, which allowed the bold brand language to shine on a large format livery design.

Dara7 Group works with a wide range of businesses, from start-ups to more mature, high turnover companies, so the design needed to feel approachable to a wide variety of clients.

For this identity I created a recognisable icon that sits alongside the wording. This, combined with a rich and dark colour palette and a pop of bright colour, provides a premium feel, and gives a strong point of difference from its colourful sub brands. The high-contrast typeface with delicate serifs and fine detailing creates a sense of professionalism and trust.