Kingdom & Sparrow / Snackzilla | Brand identity and packaging design

Snackzilla approached Kingdom & Sparrow to design their brand and packaging for a range of handmade chewy cookies for kids, made with 40% less sugar than most biscuits on the market. They wanted a brand that would appeal to children and their parents alike, with shelf standout and a bold design. 

I worked with Kingdom and Sparrow to create this design concept, with a dinosaur character-led brand. The bright and friendly dinosaur lives in a surreal urban brand world, loaded with texture. The cartoonish logo and product photography interacting with the brand character add to the fun feel. 

Snackzilla wanted to include some sort of game or interactive experience within the packaging so I came up with the idea of a sticker set, where kids could get creative personalising their dinosaur!