Retreat Box | Brand identity and print design

Retreat Box came to me as a new entry into the wellbeing market. Looking for a brand identity to match their personality and deep routed values, indulging all the senses in a naturally comforting and carefully conceived way.

Retreat box is a product designed to fuel your inner brilliance and release your inner light. Encouraging calmness, cleansing and centring, improving your relationship with your self and with others. Using the included super soft blanket, scented candle and herbal tea, it allows individuals to get comfortable somewhere they won’t be disturbed for an hour, to listen to guided mindfulness, meditation recordings and therapeutic music, along with learning breathing techniques.

I designed the brand identity using a soft rounded shape, suggestive of a door or window inviting you in. Containing an abstract botanical leaf shape that is cocooning a bright inner light. Upside down it also resembles a candle or cup of tea containing botanical elements, products which are included in the box. It is paired with elegant, delicate type, all in rich, deep and luxurious colours which provide a sense of indulgent expectation of the contents.