They’re all magicians, we’re not.
Black Lab Digital | Print design
A magical marketing mailer designed for Black Lab Digital to ‘take the illusions and showmanship’ out of working with them as a PPC and SEO agency.

Black Lab wanted to take an alternative approach to showing that a sale or lead doesn’t become reality through magic, but through their data led and transparent approach. This playful mailer helps to do just so, combining colourful illustration with clever copy.
The cover is designed as a mirror image composition, featuring all things ‘smoke and mirrors’. These then feature throughout the pages of the mailer as spot illustrations, bringing certain points to life.







“We've worked with Emily since 2017. Emily is always extremely supportive and full of ideas to help make the creative stand out. She's a dream to work with, great communication, delivers on time and is thoughtful in her approach.”
James Starkey - Director, Black Lab