Holly Young Millinery | Brand identity and packaging design

Specialising in fashion accessories and occasion wear, Holly Young hand makes bespoke couture from her studio near the sea in Cornwall.

Inspired by nature, fashions from the past, along with women that she meets, Holly Young aims to design fashion pieces that are both unexpected and timeless. Coinciding with the launch of a new product range of earrings, Holly was looking to reach out to younger women and a wider audience range. This was a great time to look at refreshing her brand and creating more of a tailored visual approach.

To compliment her colourful, elegant designs with a vintage twist, I created this brand identity concept to highlight the bespoke nature of her products and the handmade element of everything she does. Featuring light colours, delicate illustration and a sophisticated and elegant feel.