The digital change makers.
Black Lab | Brand identity, print and digital design
Black Lab are a digital marketing agency based in Leeds that are redefining the agency-client relationship, offering more control, transparency, and knowledge sharing. Putting relationships at the center, Black Lab believes in a better way for PPC, SEO, and web development, where the client always shine as the hero.
The reimagined Black Lab brand is where creativity meets data-driven expertise. Their new logo features modular pixel-based shapes with rounded edges, forming a dynamic 'B' while also incorporating an 'L' in the negative space. This contemporary symbol represents their ability to analyse complex data and trends, distilling them into actionable insights that propel businesses forward.
The revamped colour palette is a harmonious fusion of two core hues: electric blue and vibrant green. These colours evoke a sense of trust and growth, reflecting their commitment to delivering exceptional results. The gradient effect signifies their agility in adapting to the ever-evolving digital landscape, while remaining grounded in the timeless sophistication of black.
Black Lab combine cutting-edge creativity with meticulous analysis, enabling them to navigate the complexities of the digital world with ease. The rebrand represents their unwavering dedication to providing their clients with tailored solutions that drive meaningful growth.
“We've worked with Emily since 2017. She's supported us on a range of projects from packaging design through to most recently our own rebrand. Emily is always extremely supportive and full of ideas to help make the creative stand out. She's a dream to work with, great communication, delivers on time and is thoughtful in her approach.”
James Starkey - Director, Black Lab