Living Potential | Print design

Living Potential is a working farm near Wetherby, Leeds. They aim to offer a variety of therapeutic indoor and outdoor activities to improve the health of both mind and body for their visitors.

People from all walks of life, all ages and all abilities visit the farm and benefit from learning new skills, social interaction, confidence building, qualifications and work experience. They can learn how to care for the animals and have an active role in maintaining the allotments, nursery gardens and surroundings. 

Living Potential approached me to help them create a new look and feel for their leaflets to appeal to their wide audience range.

I created a layout that is easy to read, playful and inclusive. I chose an organic colour palette to reflect the natural environment and developed simple but characterful farm illustrations to accompany and enhance the copy.