Kelp | Brand identity, print and digital design

Kelp is a flourishing new business that provides sustainability consultancy and ethical marketing, working with brands and businesses to embed sustainability at the core of their operations.

Their mission is to create lasting environmental change and support their clients in creating a better future. They work with businesses of all sizes to help them reduce their carbon footprint, improve their supply chain, and create more environmentally friendly products. They also help companies promote their sustainability initiatives in a way that is authentic and effective.

Kelp’s logo is a beautiful representation of their mission, inspired by the natural beauty and power of seaweed. The fragile yet graceful logo features letters that subtly alternate in width, evoking a sense of growth, with the arms of the 'K' reaching out to embrace the remaining letters in a nod to the resilient nature of seaweed. This design not only captures the beauty and elegance of the ocean, but also represents the interconnectedness of all life on earth. It's a reminder that our actions have a ripple effect and that we all have a responsibility to protect the planet we call home.

The brand mark is combined with an earthy color palette that creates a soothing ambience and is supported by a series of seaweed illustrations that further add to the pure and natural feel of the identity. I worked on how Kelp would look in both the print and digital world, designing business cards, a website homepage and social media templates.

Through their work, Kelp is helping to create a more sustainable future for all of us. Their seaweed-inspired logo serves as a symbol of hope and a reminder that we all have a role to play in creating a more sustainable future.